Growth Team

People

Team members

Mission

Maximize the number of people who get value out of PostHog, and help them realize and leverage all the value we offer.

What the Growth team does

Sign up and authentication
Activation
- Global onboarding flow
- Develop tooling for individual product onboarding and activation
- Help product teams leverage the tooling to create best-in-class onboarding & activation flows for their products
- Improve cross-product pollination
Product led growth
- Develop new products and strategies to increase top of funnel
Anything billing
- Billing infrastructure
- Pricing & self-serve revenue (in collaboration with each product team)
- Revenue reporting
Internal metrics reporting (company scorecard)

Q4 2023 objectives

Objective 1: Nail real-time revenue reporting and forecasting
- Reasoning: We rely on these metrics to know how we are doing.
- KR: Amortize invoices properly based on supply dates
- KR: Split invoices based on item supply dates
Objective 2: Continue experimenting with onboarding and activation metrics
- KR: Product-specific onboarding performs better than the old onboarding flow
- KR: 2 experiments for Product Analytics & Session Replay activation metrics each
- KR: Figure out how to track activation
  - Pin first step in funnel
Bonus Objective 3: Better understand what leads to revenue
- Reasoning: We're still a bit fuzzy about what metrics are leading indicators for revenue.
- KR: A company scorecard with actionable insights that help us understand where to invest
- KR: An understanding (doc or dashboard) of how people use multiple products
- Charles is the primary on this, growth is just here to help

Non-objective sustaining work

Launch pricing for Data warehouse
Maintianing billing and revenue reporting / forecasting

How to work with the Growth team

In addition to covering specific areas of the product, members of the Growth team can temporarily join other small teams to execute jointly on growth-related tasks. This can be done by requesting help during Sprint planning, or at the beginning of the Quarter during the OKR definition phase.